Destinations Florida Releases Destination Promotion: Empowering Florida’s Growth Updated Report 

To help provide education and resources for lawmakers and industry leaders, Destinations Florida and our members have updated and augmented last year’s Destination Promotion: Empowering Florida’s Growth report.

This new report is now broken up into six sections, which includes information on challenges to tourism growth, including the pandemic response and a detailed section on competition, common misconceptions about tourism promotion, and information on the roles local tourism promotion organizations, VISIT FLORIDA and the private sector play in attracting potential visitors to Florida.

We hope this revised report will serve as a resource to many seeking to learn more about the industry and how tourism promotion has been successful in making Florida one of the top destinations in the world.

Download the report: Destination Promotion: Empowering Florida’s Growth